OUR HERITAGE

Voodoo Dolls hails from Bondi beach and projects a strong blend of street fashion and surf influences. It is the original women’s only surf brand having pioneered the development of women’s surfing apparel, equipment and accessories around the world. For many years the Voodoo Dolls label has been a popular brand in surfing culture.

The brand has a rich Australian heritage and is targeted at the young female market. IBML owns the brand in Europe, Asia Pacific and North America having acquired the brand in 2005.

Voodoo Dolls epitomises the fun-loving feel of the beach and has caught the attention of many with its stunning ranges.

IBML intends to increase the licensing activity from Voodoo Dolls by leveraging the brand’s rich heritage and extending its reach into new territories and product categories such as clothing, bags and accessories.