OUR HERITAGE

IBML acquired the rights to USA Pro in 2008 and since then the brand has excelled and has been worn by celebrities worldwide, dominating the UK female fitness market with its flattering and trend led designs. Designed with the female form in mind, the range includes products with added ‘feel good factors’ from feminine colours, shapes, fit and usability. Celebrities and fitness professionals are keen to endorse the brand and with a new marketing campaign #JoinOurMovement Campaign, USA Pro are working hard to create an all female band of followers.

Fronting the latest campaign is successful X Factor UK winners, Little Mix. Known for their individual style the girls are a perfect collaboration for the brand. Commenting on the partnership, Jade said: “We’re so excited! The USA Pro range is ideal for our active lifestyles, as well as those of our fans. It’s not just about gym gear; we wear USA Pro during rehearsals, on photo shoots, when we’re out and about or even just on the sofa!”

IBML’s strategy for USA Pro is to continue to grow and expand the brand’s reputation and increase its dominance in the female fitness market. IBML will also look to increase the product offering, sponsorship opportunities and the distribution of products through licensees.