SOVIET

ABOUT SOVIET

Soviet is a cool casual brand for the fashion conscious ultimate lad. Soviet fuses military inspired designs with sportswear and quality denim to create the ultimate lads’ brand.

www.soviet.com

OUR HERITAGE

Soviet was established in 1990 and quickly became a highly successful men’s denim brand. The brand has maintained an internationally recognised name, synonymous with quality and style. This pedigree has created a cool image enabling Soviet to expand its casual range and reaffirm its position in the men’s fashion market.

Inspired by the Brit-pop era of terrace fashion and lads’ mags, Soviet is a brand immersed in lad culture, style and attitude. The brand enjoys this cult following and utilises its subcultures and heritage to define its product range. The current range includes polo’s, t-shirts, chinos and denim.

Licensing opportunities are available across the whole product range. IBML’s strategy for Soviet is to increase the distribution of products in the UK and on a global scale. 

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