OUR HERITAGE

IBML acquired Rock and Rags in 2011 and since then the brand has dominated female fashion magazines and blogs, continuing to increase its presence in the teen fashion market. It is being sold through the group’s USC stores, which is the premier destination for branded clothes in the UK.

Rock and Rags provides girls with the ability to constantly update their wardrobe with the latest trends ensuring they are always on point. Inspired by the worlds of music, shopping, social media, Rock and Rags is a social animal that loves to spread the latest ideas. The range includes apparel, footwear and accessories, ensuring Rock and Rags is the go to brand for the fashion conscious girl.

IBML’s strategy for Rock and Rags is to build the brand’s reputation and image through range development, sponsorship opportunities and increase distribution of the brand through licensees.