OUR HERITAGE

No Fear was born in 1989 and has since opened up brand stores, sponsored athletes in various sports from motor cross to MMA and expanded into the beverage industry, which saw the brand collaborating with numerous Hollywood blockbusters such as The Dark Knight Rises and Man of Steel. 2015 saw the brand team up with the FMX team Bolddog to really take extreme to the next level.

No Fear is not a brand for the faint hearted. It is rebellious, individualistic and innovative. It pulls no punches, it says what it feels and worries about the consequences later. It seeks excitement in life and will try anything once!

IBML’s strategy for No Fear is to develop ties with more extreme sport brands which will include sponsorship opportunities, increasing distribution of product through licensees and new product categories.