OUR HERITAGE

Founded in 1978, Nevica became the first brand to introduce a range of technical advances in ski wear, leading the way in waterproof and breathable fabrics. Nevica’s extensive use of fluorescent fabrics set the trend for skiwear throughout the 1980’s and 1990’s, and later shot to fame in the 1990’s for sponsoring the British Olympic ski team for over a decade. Today Nevica is a favourite on the international ski scene and proudly have 8 times British Ski Champion Graham Bell, the most successful British skier of all time as brand ambassador.

Nevica is a brand that wants to stand out on the slopes, combining daring, bold and fluorescent colours with product innovation. This pioneering view on ski wear differentiates Nevica from other ski brands on the market and is why the brand remains a global player in the ski industry. The current Nevica range boasts both men’s and women’s ski apparel, accessories and footwear.

IBML’s strategy for Nevica is to increase the distribution of products in the UK and across Europe in key ski markets.