Lonsdale is a pioneering brand in premier fight sports equipment, sports nutrition and apparel. The Lion’s Pride is at the heart of Lonsdale. Strong, proud and heroic; Lonsdale epitomises that fighting spirit.

Boxing is the backbone of the Lonsdale brand. It is where it grew from and it is what it is best at. Lonsdale has developed into an iconic British fight brand. From Lord Lonsdale’s first organised boxing match with gloves right to the present day, Lonsdale is a brand immersed in rich British history. Featuring British design and inspiration, the London brand enjoys a cult following to this day. Worn by some of the most famous fighters, competing in the most memorable fights including all-time greats from Muhammad Ali, Sir Henry Cooper, Joe Calzaghe, Ricky Hatton and Lennox Lewis; through to today’s biggest fight sport stars including IBF and WBA Super-Middleweight Champion Carl Froch and two times BAMMA Lightweight Champion Marc Diakiese.



Lonsdale is a globally recognised brand, renowned for its strength, courage and power. The Lion logo is instantly recognisable and embodies the spirit of Lonsdale. Lonsdale features key leisure collections designed with comfort, longevity and style in mind. The Lonsdale brand extends its core values into a stylish lifestyle collection that fits perfectly into every aspect of its customers’ lives.

Lonsdale believes in inner strength, not only in body but also mind. From the strength of its ambassadors through to strong designs and bold colours, Lonsdale is a tough brand. The Lonsdale brand is built on pride. It’s about being proud of who you are, where you come from and what you achieve in and out of the ring. Lonsdale believes that everyone can achieve great things. It’s about being inspired by the heroes of the past, to become a hero of the future.

IBML’s strategy for the Lonsdale brand is to increase the distribution of products by appointing new licensees both in new territories and in new product categories. Further brand development includes significant scope within fitness and lifestyle markets.