OUR HERITAGE

LA Gear started life in 1979 as a roller-skating brand in Venice Beach, LA. The brand soon expanded into new product categories including athletic footwear and became an instant success.

The brand was diversified and popularised with iconic, colourful footwear ranges in the mid 80’s. Pop legend Michael Jackson once co-designed a range of LA Gear trainers and fronted various LA Gear marketing campaigns and was the only footwear brand Michael Jackson ever endorsed and collaborated with.

Today LA Gear is regarded as a prestigious Californian fitness and fashion brand. Overtaking many other brands trying to break the fitness market, LA Gear already has its mark in history. LA Gear has a history of styling even the most popular and legendary stars. The LA Gear brand has been designed for those who want to stay fit, but do it with style. La Gear is for the fashion conscious fitness fanatic.

With scope for product and clothing expansion, the brand has the potential for serious growth in upcoming years. With current trends growing in the fitness and style arena, LA Gear has potential to immerse itself and continue to gain credit.