OUR HERITAGE

Firetrap isn’t a brand for the faint hearted. It’s a brand made for those who want to go the extra mile and won’t accept ordinary. It is dangerous, risky and downright deadly. Firetrap laughs in the face of comfortable and ordinary. It is mischievous, rebellious and always has a bit of help from its friend Deadly the Gnome!

The brand has consistently supported new music talent, underground venues and Its subversive cultures that the Firetrap consumer values dearly and were headline sponsors of the Stag & Dagger festival as well as the sponsor of Bestival’s first ever signing lounge and press area.

Outside the UK, Firetrap is extending its reach via IBML's licensing program and aims to partner with creative licensees who have the vision to release this lively brand into key distribution.