DONNAY

ABOUT DONNAY

100 years of tennis heritage and the brand that catapulted Bjorn Borg to World number-one. Donnay is the go-to brand for those who play tennis as a hobby, and those professionals seeking quality and function.

KEY FACT

Donnay was the first brand acquired by IBML who now own the worldwide rights.

OUR HERITAGE

Donnay was the first brand acquired by IBML who now own the worldwide rights. A host of international stars have been associated with the brand including five time Wimbledon Champion Björn Bjorg and career grand-slam winner Andre Agassi.

Recognised for its range of high quality tennis products Donnay is also well known for its successful clothing and equipment ranges that are suitable for all ages.

Donnay provides functionality and quality along with value for money. As a leader in the tennis world it is an iconic brand built for the professional, and used by those with a passion for tennis. It believes in empowering the customer, achieving success whilst continuing to deliver world class sporting equipment.

Enjoyed by recreational users and professionals alike, IBML plan to deliver licensing programmes which incorporate the Donnay brand values through long-term partnerships with category specialists who can identify full brand extension opportunities in their territories, deliver expertise in design and development, provide a route to market through key distribution channels and lead supporting marketing activities to drive brand awareness and sales.

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