OUR MISSION
OUR MISSION
To deliver licensing programmes with category specialists who can extend our respective brands into new categories that are aligned to the core of each brand.
OUR PHILOSOPHY
OUR PHILOSOPHY
AT IBML, we don’t do short-term. Unlike character and entertainment properties, many of which are short lived, the majority of our brands have a long and rich history, in some cases over 100 years. We look to extend our brands in categories where we can offer relevance and credibility. In doing so, we build on our brands in a meaningful and sustainable manner, enhancing their longevity in the process.
OUR BUSINESS MODEL
OUR BUSINESS MODEL
We develop the brand in its core category. We advertise and promote the brand globally. We protect the intellectual property of our brand portfolio.
We grant the rights to the brand to third parties via a licence, for use on products aligned to the brand’s core.