Kangol Headwear rocked the MTV European Music Awards on the 6th November in Belfast, with an outstanding VIP appearance!

Kangol was a backstage headwear gifting partner for the event, personally presenting the hottest stars and biggest names in showbiz with the coolest headwear. Kangol reconnected with its music roots, showcasing the AW11 collection to acclaimed success.

Kangol’s stand was in prime position for rehearsal and event days, located alongside the 30 artist dressing rooms.  Celebs dropped by to be fitted with a hat, to put in their orders and generally hang with the Kangol crew. Special appearances were made by Brian May, Chris Martin and David Hasselhoff, who wore his Kangol hat to present an award.

Kangol gifted 30 artists with bespoke graffiti hat boxes which were filled with a selection of Kangol headwear and left in their dressing rooms. Recipients included Bruno Mars, Jason Derulo, Coldplay, Red Hot Chili Peppers, Queen, Justin Beiber and Selena Gomez, to name but a few.

The MTV EMA’s were broadcast to an audience of 22 million with a global reach of hundreds of millions – one of the world’s biggest and most credible music awards.

The MTV EMA gifting activity was a huge success for Kangol, one that the brand is hoping to build on in the future.