Kangol's Freeze Success!

British headwear brand Kangol had a cool experience at the Freeze festival bringing the ultimate party to Après Ski fanatics at the Kangol bar.

Kangol’s brand experience included a hip hop inspired bar showcasing iconic imagery of musicians wearing Kangol headwear alongside new AW11 campaign imagery and product.

Thousands of festival goers tried on hats from Kangol’s collections and had their photos taken in the bespoke Kangol photobooth, danced to the funky DJ beats and chilled on the sofas. Over 500 visitors were gifted with Kangol headwear and sunglasses over the duration of the festival.

Kangol’s Aerial 7 range was a huge hit amongst the ski crowd. This unique collaboration between Kangol and headphone brand Aerial 7 enables wearers to listen to music through their headwear- without the hassle of earphones- perfect for skiing and boarding 

Kangol’s branding was heavily featured across the Freeze site, including display screens, program lanyards and on the specially constructed 32-meter high jump, complete with 500 tonnes of real snow where the world’s best athletes across skiing and snowboarding compete.