Lonsdale is a pioneering brand in premier fight sports equipment, sports nutrition and apparel. The Lion’s Pride is at the heart of Lonsdale. Strong, proud and heroic; Lonsdale epitomises that fighting spirit.
Boxing is the backbone of the Lonsdale brand. It is where it grew from and it is what it is best at. Lonsdale has developed into an iconic British fight brand. From Lord Lonsdale’s first organised boxing match with gloves right to the present day, Lonsdale is a brand immersed in rich British history. Featuring British design and inspiration, the London brand enjoys a cult following to this day. Worn by some of the most famous fighters, competing in the most memorable fights including all-time greats from Muhammad Ali, Sir Henry Cooper, Joe Calzaghe, Ricky Hatton and Lennox Lewis; through to today’s biggest fight sport stars including IBF and WBA Super-Middleweight Champion Carl Froch and two times BAMMA Lightweight Champion Marc Diakiese.