Firetrap is a super sharp denim and lifestyle brand that has constantly
championed the edgier elements of dressing and the maverick spirit of British
culture. It is designed in Britain by British designers.
Firetrap was founded in 1993, as a brand that was anti-bureaucratic and
unconventional. Edgy, dangerous, individual, British and uncompromising were
used to describe this brand by its founder and the words are just as relevant to
the label today, over 20 years later.